6 Mai 2014
L'intérêt des annonceurs pour la vidéo et la TV est désormais à parité http://t.co/juFIvdwNZS #VideoStat
May 06, 2014
IAB: Advertisers' Interest In TV and Video Is Now At Parity - Videonuze
As the Digital Content NewFronts gear up this week, IAB has released a study of agency and brand buyers, which, among other things, finds that interest in TV and online video advertising is now basically at parity. When asked how they would allocate their ad spending for their most important product/service, respondents' preference was 51% for TV and 49% for video.